Social Media Optimization

Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content.

Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content.

There are two categories of SMO methods we practice at Video Optimize:

a. social media features added to the content iteself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party communty functionalites like images and vidoes.

b. Promotional activities in social media aside from the conent being promoted, including: blogging, commenting on other blogs participating in discussion groups, and posting status updates on social networking profiles.

Social media optimization is related to search engine marketing but difers in seeral ways, primarily the focus on driving traffic from sorces other than search engines, through improved search ranking is also a benefit of successfl SMO.

Social media optimiation is i many ways connedted as a technique to viral marketing where worked of mouth is created not through friends or family but hrough the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement owith blogs archives the same by sharing content htrough the use of RSS in the blogosphere an dspecial blog search engines.